1955 ... cost minus last cost equals...


... still trying to figure out that slogan!?!


 

1 comment:

Mauricio Lopes Tavares said...

Hey, great blog! I assume that this slogan meaned tha the "first cost" (aka aquisition price) would be the least important, on the last minute (before WW3). In other words: our planes are very expensive, but you need that capacity