1955 ... just in time for Christmas!

... can't figure out why they are so keen on expressing the fact "it's a pistol!".
Maybe they were figuring on a lot of Don Knotts type civil defense workers
being freaked out by atomic zombies? Then they could stand their ground 
and warn "I've got a personnel and area accumulated radiation exposure measuring device.
Don't come a step closer!"

Note: this was the only ad in the otherwise
somber publication below.

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